Certain Business Metrics

Fiscal Year-Ended March 31, 2023 BUSINESS METRICS1
  Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Trading Days2 20.0 21.0 21.0 20.0 23.0 21.0 21.0 21.0 21.0 20.0 19.0 23.0
Total Customer Accounts3 240,417
Gross New Accounts4 19,805
Total Customer Assets5
($, millions)		 10,767
Total Customer Cash6
($, millions)		 2,803
DARTs7 226,760
  1. TradeStation’s fiscal year is from April 1 through March 31. 
  2. A “Trading Day” means each day during the period presented that trading is open on NYSE and NASDAQ markets.  A day on which such markets close early, such as the Friday after Thanksgiving, is counted as half a day.
  3. “Total Customer Accounts” is the number of customer brokerage accounts with a positive account balance at the end of the period presented. Of TradeStation’s 240,417 Total Customer Accounts at April 30, 2022, 54,943 were cryptocurrency accounts opened under the promotion described below in “Gross New Accounts” which had no customer account activity from the date of account opening through April 30, 2022.
  4. “Gross New Accounts” is the total number of approved customer brokerage accounts funded during the period presented, and includes accounts funded during the period presented that were opened and approved (but not funded) in a prior period, as well as accounts that were opened and funded in a prior period, but then went to a zero balance and were subtracted from Total Customer Accounts, but then were again funded during the period presented.  Included in Gross New Accounts are customer cryptocurrency accounts opened and funded through a marketing promotion that began December 20, 2021 in which TradeStation makes the initial account funding for the customer (BTC equal to $10.00). Cryptocurrency accounts opened under this promotion represented 12,101 of the 13,057 total gross new cryptocurrency accounts added in the month of April 2022, and 55,670 of the 60,026 total gross new cryptocurrency accounts added during the period commencing December 20, 2021 and ending April 30, 2022. This cryptocurrency account promotion ended April 30, 2022. 
  5. “Total Customer Assets” is total cash and assets held in customer brokerage accounts at the end of the period presented.
  6. “Total Customer Cash” is the aggregate cash held in customer brokerage accounts (equities and futures accounts – no cash is held in customer cryptocurrency accounts) at the end of the period presented.
  7. 7 “DARTs” means daily average revenue trades made by our customers. A revenue trade means one completed customer equities, options, futures, or crypto trade, regardless of the number of shares, contracts, or units included in such trade, and includes trades completed under TradeStation’s “zero commission” plans (which are supported by payment-for-order-flow, or “PFOF,” revenue). Each “side” of a futures trade is counted as one revenue trade. Partial fills of an equities order on the same day are aggregated and counted as one revenue trade. DARTs are calculated by dividing the total number of revenue trades in the period presented by the total number of Trading Days in the period presented. DARTs is a general indicator, as each of the asset classes TradeStation offers has a different fee structure and level of profitability.

Business Metrics Archive