Who We Are

A rich history of supporting self-directed traders and active investors.

TradeStation has a rich history of supporting self-directed traders and active investors in their journeys to claim their financial edge. We do this by providing to customers our deep and diverse proprietary trading analysis and advanced order placement technology, which includes the ability to design, test and automate custom trading strategies, robust online brokerage services proven to be adaptive and resilient over constantly changing conditions, and innovative learning platforms.

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Initially offered as a software product decades ago, customers developed and back-tested their own trading strategies against historical market data and received trading alerts when their strategies’ conditions were met. It was pioneering at the time, enabling individuals to trade more like the pros. But we didn’t stop there. TradeStation transformed to an online securities brokerage in 2001, integrating its award-winning trading software platform with real-time market data and order placement for securities and futures markets.

woman trading on her laptop at home
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Our platform and services are continuously evolving. Today we are a self-clearing broker for equities, options, and futures, as well as for cryptocurrencies. The versatility of our platform is demonstrated across desktop, web, mobile and, via TradeStation’s state-of-the-art application programming interface (API) technologies, third-party trading analysis applications which connect to TradeStation’s brokerage environment.

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Our learning community is designed to help customers of varied experience and trading skills. Our Getting Started content seeks to help new TradeStation customers use, based on their market interests and trading styles, the variety of techniques, features and functions TradeStation offers. More advanced traders can hone their skills through our Master Class modules, and all customers can join a community of peers who share ideas and collaborate on strategies. A daily stream of content seeks to spark ideas, display different trading approaches and provide context for market movements.

The result is a connected and engaging platform for people who are serious about trading and hungry to identify and execute on opportunities based on objective, disciplined decision-making approaches.

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