Self-Directed Traders and Active Investors

People who want to trade with discipline and confidence.

Serious traders and active investors, both large and small, committed to taking control over their investment decisions and opportunities and motivated by a desire to achieve their own financial edge, are the heart of who we serve. With a track record of innovation, we aim to offer straightforward and competitive pricing, best-in-class trading and analysis platforms and order execution, and the educational materials and high-touch service our customers deserve.

Learn More

We are committed to empowering our customers to claim their financial edge

stylized candlestick chart
businessmen reviewing performance metrics

Customers With Varied Interests in the Markets and How They Want to Trade Them

Diverse asset classes and market opportunities available in one place.

Stocks. ETFs. Equity and Index Options. Commodity Futures. Equity Index Futures. Options on Futures. Virtual Currencies. TradeStation has them all. Whether you trade on fundamentals or technicals, long or short, or use basic or advanced charting, analysis or testing strategies or order placement functions, TradeStation lets you find your opportunity and execute on it. Whether you trade every day, or are a position, swing or other longer-term trader, you are who we serve. Our diverse client base ranges from investors who make trades a few times in a month or quarter to hundreds of times a week or month, some focused just on equities, others mainly on options strategies (simple and complex), others on futures or crypto, and of course others who trade several asset classes simultaneously.

Learn More

Customers Seeking to Customize Their Trading Experience

State-of-the-art API technologies expand customers’ choices based on how they want to trade.

As a multi-asset, self-clearing broker-dealer and futures commission merchant (FCM) with a robust supporting technology infrastructure, our customers have access to a wide assortment or streaming real-time market data and a variety of investment options, a dedicated trade desk, and responsive service and support. And while the decision-making tools we offer on TradeStation are, we believe, virtually endless, we understand that certain types of traders may prefer a different approach. That is why TradeStation’s technology has adapted over time, and is accessible not only on desktop, web, mobile, but via TradeStation’s state-of-the-art application programming interface (API) technologies to which our customers’ own personally developed trading applications, or those developed by independent trading analysis companies to which they subscribe, may easily and quickly be connected to TradeStation’s brokerage environment.

Learn More

We are committed to empowering our customers to claim their financial edge

computer screen showing an advanced customizable interface